Visteon's new telematics/multi-media operation is chasing a bigger share of a market that will be worth $47 billion a year by 2021, according to Visteon CEO Peter Pestillo.
Pestillo was speaking at the launch of a new division of Visteon's comfort, communications and safety business.
Visteon would not release details of the current size of the business, but said it had already booked almost $550 million in incremental telematics and multimedia business this year through to mid-August.
'It is critical that Visteon creates a focused group that can leverage its engineering and technology expertise within this business,' said Pestillo.
Telematics and multimedia includes navigation, communication, entertainment, in-car computing and audio systems within Visteon.
The new business unit will have 800 engineers working for it, including 150 in Europe.
The new group is headed by James Wynalek.
Wynalek's most recent position was vice president and general manager of Visteon's exterior systems business.