INA has reorganized its Automotive Division to increase the speed with which it reacts to customers around the world.
The Automotive Division has been transformed into a worldwide matrix with focused product groups for areas such as engine components and transmissions, together with key global account teams.
The reorganization has been led by Mary Jo Gresens, chief financial officer of the INA group and president of its Automotive Division.
'The automotive strategy is to use new technologies and focus on engines, transmissions and new applications such as brake-by-wire,' says Gresens.
INA is also looking to boost its components business through growth in the supply of modules.
Key to INA's success, says Gresens, is the smart design of components and systems. The aim is to offer weight, performance and cost advantages, together with a reduction of the number of parts used.
The company is rapidly expanding its engine components business. INA expects this to be a growth area as automakers look to outsource operations that are still mainly carried out in-house.
With the new organization, Gresen says, INA will be able to grow while securing its core business.
INA developed the switchable tappets that allow cylinder deactivation on the new Porsche 911 Turbo that was launched at the end of 1999. The technology will be used in engines for several other customers.
INA also sees strong demand for its variable valve train cam phasers and switchable systems that offer improved fuel efficiency and a reduction in exhaust emissions.
Shift systems are also a major growth area for INA. The new Mercedes-Benz C-class has a shift-system module that was designed by INA. INA produces the modules and also developed the on-line functional testing.
'We offer complete services, from upfront development work through to application engineering,' says Gresens. 'These activities are complemented by an in-house industrial engineering group that designs the manufacturing and assembly processes.'
Gresens describes the approach as 'value added across the supply chain.'