Dealers can now trade online through a new Internet portal dedicated to identifying and selling surplus new cars.
There is an estimated annual surplus of more than 3 million new cars worldwide.
Tradingcars.com acts as a virtual auction house, clearing dealer lots and giving dealers access to models most in demand. It hopes to generate 450,000 sales a year by 2005.
A multilingual staff of 40, based in Amsterdam, will also deal with financial and logistical matters, says Tradingcars.com founder Allard Luchsinger.
'Until now, nobody really knew where these surplus cars came from, or where they were sold, and trading was inefficient,' he says.
'Potential is great,' he added. 'There is always a demand for surplus stock somewhere in the world.'
Tradingcars.com expects 30,000 transactions next year and 130,000 in 2002.