Audi of America Inc. has begun retrofitting electronic stabilization systems on TT Coupes and TT Roadsters sold in the USA and Canada, but the assembly line in Houston, Texas, will not get much work.
No more than 700 TT owners - 12,000 were eligible - have accepted the company's offer for the retrofit, said Len Hunt, vice president of Audi of America.
Most TT owners in Germany have had the retrofit. But in the USA, the reaction has been indifference.
'It's really not a safety issue here,' said Hunt. 'Those TT owners who are asking for the retrofit ... want the latest technology.'
Audi of America is following the lead of its parent company, Audi AG, which in early February offered to install the electronic stabilization program, or ESP, to quell mounting concerns in Germany over the car's stability at high speeds.
Audi's electronic stabilization program senses and corrects oversteer or understeer by regulating engine power and brakes.
Audi dealer Adolf Stammler, who owns Stammler Imports Inc. in Boulder, Colorado, said: 'We have different driving conditions in this country. We don't routinely drive 120mph [193kph] here.'