Aston Martin has set the price of the new V12 Vanquish at e250,000 - lower than some had expected.
The flagship Vanquish, which replaces all Aston Martin V8 models, goes on sale in the summer.
CEO Ulrich Bez said Aston Martin will build 1,300 units this year - 300 more than in 2000. It will also expand its global dealer network to 140 dealers in 31 countries. Aston Martin currently has about 65 dealers worldwide.
Bez said he was very happy for the exclusive British sports car maker to be part of Ford Motor Co.'s Premier Automotive Group.
'Aston Martin has a vital role to play within Premier Automotive Group,' said Bez. 'It gives us the opportunity to dip into a deep pool of resources.'
As well as Aston Martin, Premier Automotive Group includes Volvo, Jaguar, Land Rover and Lincoln.
'Premier Automotive Group will allow us to strengthen the Aston Martin brand and its profile,' said Bez. 'It will increase our reputation as a global player.'
Bez acknowledged that the specialist sports car market would become more competitive in future, adding: 'The launch of the Vanquish marks the end of an era for Aston Martin. It is a culmination of a lot of hard work and dedication. Now we are beginning an exciting future - with even more dedication and commitment.'