President, Mazda Motor Europe
Will Mazda's designs become more European and less Japanese in the future?
Yes, the next products will be much more oriented toward Europe. The design center in Oberursel, near Frankfurt, has played a decisive role in our next generation of cars. That is a development I am very happy about. The new models are very nicely and aggressively designed Mazda products. A little like the Mazda products you saw at the beginning of the 1990s. During the past few years, we compromised in some ways on functionality. At the same time, I think we lost the edge on the design.