The importance of brand names is increasing in Europe's aftermarket, says James Ross, AC Delco's European area sales manager.
"We're approaching the aftermarket in a different way (than) our competitors," Ross said. "We are trying to establish AC Delco as a popular brand with a range of products to fit all vehicles."
Ross says AC Delco is distinctive because it doesn't focus on a narrow range of products. Instead, it aims to supply 95 percent of the parts needed in Europe's aftermarket.
Ross predicts a change in the structure of Europe's aftermarket.
"The trend is definitely going to wholesale distributors, who are moving in and selling direct into the independent garages," Ross said. "Distinct channels seem to be disappearing."