Daewoo wants quality dealers
To the Editor,
WITH REFERENCE to your article about Daewoo's recruitment of franchised dealers in the UK (October 22 issue), I would like to clarify a couple of points.
From the outset of Daewoo's recruitment drive for franchised retailers, it was made clear that the quality of those dealers was paramount, not quantity.
Within weeks of announcing Daewoo's new retail strategy, we received inquiries from over 140 automotive retail businesses.
Negotiations are continuing with many - some of whom are highly respected, well-known companies. It is clear that, while some may sign with us and be ready to operate this year, the New Year will bring several retailers into the fold quickly. [Many say] they will meet with us when the General Motors takeover deal is completed at the end of this year.
Daewoo is also expanding its franchise development team, to enable simultaneous discussions with several potential partners.
In terms of our sales being dismal, may I point out that the reduced number of units Daewoo has registered in 2001 is a deliberate move away from business in the rental and fleet market. However, retail sales remain in line with expectations despite reduced advertising spending. Daewoo Cars in the UK is in good shape to meet its ambitious targets for the next two years.
Public relations manager, Daewoo Cars
Ford must help Land Rover
To the Editor,
IN A RECENT article, Gilly Filsner of Morpace International says Land Rover's image alone is enough for the majority of buyers. She doesn't know how right she is, because if Land Rover sales depended on quality alone they would dive like there is no tomorrow.
A company that has created the Range Rover and Discovery deserves better. I can imagine how BMW got fed up with it.
I sincerely hope that Ford will straighten out this company.
All American Imports BV