Automakers must move away from tailor-made electronic components in favor of more standardized technology, says Gerhard Schuff, head of purchasing at BMW.
Electronic component suppliers work on a much shorter product cycle than automakers, he says. That creates planning and development problems for carmakers.
Automakers looking for consistency both during a vehicle cycle and between models within a brand are frustrated by continual changes in electronics, he adds.
'Fifteen years after production starts you will never get the same component,' says Schuff. 'But you should get the same function.'