Once the worlds most proudly remote and aristocratic marque, Rolls-Royce is more democratic and accessible under BMW ownership. Way more.
Witness its participation in a recent fundraiser for the Staying Alive Foundation that helps victims of the AIDS virus.
Rolls collaborated with music channel MTV by sending a new Phantom to an awards ceremony in Lisbon. There, artists and celebrities did something that traditionalists would consider unthinkable – scrawl their names on the cream leather back seat. Philanthropist Bob Geldof, Formula One driver Jenson Button, footballer Luis Figo and others obliged.
Then the seat was turned into a settee and the Hard Rock Cafe in London donated 17,500 to the charity for the right to display it with its other music memorabilia.
This is not the same carmaker that was unamused with the Beatles John Lennon after he repainted his Phantom in 1967.