PARIS - Renault may ask its dealers in western Europe to separate sales of its Logan low-cost car from Renault-badged models.
The French carmaker already asks dealers in central and eastern Europe to have different showrooms or separate floor space for Renault and Dacia. The Logan is built by Dacia, Renaults Romanian subsidiary.
With the Logans success, we are thinking of having separate showrooms for Renault and Dacia in western Europe, said Marie-Christine Caubet, Renaults senior vice president in charge of European sales. Or at least the showroom would have a distinct space for Dacia.
Renault is adding new variants to the original Logan sedan. A seven-seat station wagon went on sale last month. A car-derived van, a pickup and possibly an SUV are also planned.
The Logan launched in western Europe in September 2005, a year after it went on sale in Romania.
Renault was slow to bring it to western Europe because the car was designed as an affordable vehicle for developing markets. But it has attracted buyers in markets such as France and Germany. Renault sold 30,047 Logans in the European Union member states in the first eight months, according to UK-based market researchers JATO Dynamics.