How do you get free tickets for a Stevie Wonder show? Easy -- read the Master Blaster a review of his latest concert, Talking Book-style.
Thats what Ford of Europes head of sales and marketing Ingvar Sviggum did when he found himself sitting next to the Motown legend on a flight back from Norway recently.
Sviggum, who is Norwegian, told Wonder that his concert the previous night in Oslo had had great reviews in the newspaper.
Wonder -- being unfamiliar with the Norwegian language -- asked Sviggum to read and translate the article.
In return, Sviggum was invited to the Stevie Wonder concert in Germany the next night as the singers personal guest. We understand the concert was alright, uptight and, indeed, out of sight.