Despite a last-minute attempt by dealers, no cars or trucks made by Nissan Motor will be on display next week at the Detroit auto show.
Local Nissan dealers were expected to show off some Nissan and Infiniti vehicles after Nissans corporate office said in late November it would pull out of the show. Joe Serra, NAIAS senior co-chairman, confirmed Monday that would not happen.
Its their (Nissans) decision, Serra said, adding he respects the decision but doesnt necessarily agree.
Brian Brockman, manager of Nissan communications for the Midwest, declined to comment.
It isnt in our plans to support from a corporate standpoint, he wrote in an e-mail.
In November, Nissan said its withdrawal from the Detroit auto show was part of a marketing budget cut related to the tough automotive market.
Based on the fact that we have no major new products to show at the 2009 Detroit and Chicago auto shows, as well as the current economic conditions which will impact the shows' marketing effectiveness, we have decided to cancel our involvement and participation, Nissan said.