Fiat group executive Luca De Meo will become Volkswagen group head of marketing, industry sources told Automotive News Europe.
De Meo will lead marketing operations for VW group but it was not clear if he will also head the group's sales operations, sources in Italy said.
Currently, Detlef Wittig, 66, is the VW group head of sales and marketing.
No one at VW was immediately available for comment.
On January 12, De Meo announced his resignation as Fiat group's chief marketing officer as well as CEO of the Alfa Romeo and Abarth brands.
De Meo, a 41-year-old Italian, said he needed "to pursue new professional challenges."