TURIN -- Fiat veteran Sergio Cravero is new CEO of the company¹s Alfa Romeo unit. The 48-year-old mechanical engineer has been with Fiat since 1986. He has held various positions of growing responsibility in the technical, commercial and marketing areas.
The Turin native fills one of the three jobs left vacant following resignation of Luca De Meo. On January 12, De Meo announced his resignation as Fiat group's chief marketing officer as well as CEO of the Alfa Romeo and Abarth brands. Industry sources say he is moving to Volkswagen group to take a top marketing position.
Cravero has been Alfa Romeo¹s head of marketing since 2005.
His appointment is part of a broader restructuring of Fiat Group Automobiles.
Harald J. Wester adds the position of Abarth CEO to his current roles of Fiat Group Chief Technical Officer and Maserati CEO.
Fiat also has created four new cross-brand functions to strengthen synergies within the company.
Lorenzo Sistino will be responsible for coordinating commercial activities for the Fiat, Lancia and Alfa Romeo brands. Sistino will keep his current job as head of Fiat passenger cars and Fiat Professional light commercial vehicles,
Olivier Francois will head brand marketing communication. Francois will be responsible for coordinating above-the-line and below-the-line communication activities for all brands. He will remain Lancia CEO
Daniele Chiari will be responsible for planning for passenger vehicles and powertrain and for managing institutional relations for the automotive sector. Chiari was previously responsible for product development.
Alfa Romeo CEO Cravero also will be responsible for coordinating product development of individual models and for determining product initiatives for the Fiat, Lancia and Alfa Romeo brands.
Fiat Group CEO Sergio Marchionne said the automotive sector is experiencing changes, which require Fiat to adapt its organizational structure rapidly.
Marchionne said the reorganization is an important step in helping Fiat Group to face future market challenges.