DETROIT - Toyota's new Prius gasoline-electric car will be the automaker's most fuel-efficient model in Europe.
The third-generation Prius likely will have CO2 emissions of 95 grams per kilometer, down from the 104g/km emissions of the current Prius.
Currently, Toyota's most fuel-efficient car sold in Europe is the iQ minicar, which has CO2 emissions of 99g/km in its most fuel-efficient version.
Toyota will start European sales of the new Prius in July, a few months later than its market launch in North America and Japan.
The new Prius is expected to cost about the same as the current model. Prices for the Prius start at 25,150 euros in Germany.
Toyota sold 43,000 Prius cars in Europe in 2008. Sales were limited because production in Japan could not keep up with demand.
Toyota Europe CEO Tadashi Arashima told Automotive News Europe that the carmaker had 50,000 orders from customers for the model last year.
Toyota plans to sell 70,000 Priuses in Europe this year, of which about 5,000 to 10,000 units will be third-generation models, Arashima said.
Toyota debuted the new Prius at the auto show here on January 12. The latest generation Prius is lighter than the current car. It has a new 1.8-liter four-cylinder gasoline engine, replacing the previous 1.5-liter unit.
The larger engine's horsepower is 98hp, 22hp more than the current car.
The new Prius has a more distinctive wedge shape with the top of the roof moved back 99mm to improve rear headroom and aerodynamics.