In an uncertain 2009, BMWs sales and marketing director Ian Robertson has pledged to hold or boost the brands global share.
BMW groups global sales last year fell 4 percent to 1.4 million units of BMW, Mini and Rolls-Royce brand vehicles. In the US, BMW group sales fell 9.7 percent last year to 303,604 vehicles.
Despite the volume decline, BMWs share of the premium segment rose 0.4 share points to 15.1 percent in a declining worldwide market. BMWs US market share rose to 2.3 percent from 2.1 percent.
Robertson declined to set a specific global or US sales goal for 2009.
The US market will continue to be BMWs single-largest market, Robertson said, citing the $1 billion (about 757 million) investment to expand US production at its plant in Spartanburg, South Carolina.