Mazdas Philip Waring is the new chief operating officer of the carmakers European operations.
Waring, 51, a UK citizen, has overseen the Japanese carmakers growth in the region since he took charge of Mazdas European sales organization in July 2005.
In his new role, Waring succeeds Masahiro Moro, who has moved to Mazdas head office in Japan to take up a senior global sales and marketing role.
In 2008, Mazda boosted new-car sales by 9.8 percent to a record 342,800 in its European markets, which include Russia and Turkey.
Sales in Russia grew 47 percent to 73,700 units to make the country Mazdas biggest European market.
Waring will keep responsibility for sales and marketing in his new role.