PARIS -- Peugeot has replaced its importer in Latvia as part of a plan to consolidate its northern European distribution network and boost sales in the region.
The French carmaker has appointed KW Bruun Group to handle distribution in the Baltic country where Peugeot sold 200 news cars in 2008.
KW Bruun is Peugeot's longstanding importer in Denmark, Sweden, Estonia and Iceland.
The Denmark-based company replaces Lauva Auto, which handled Peugeot in Latvia until its contract ended February 2.
A Peugeot spokesman said the gradual formation of a "solid import platform" in northern Europe under KW Bruun would boost sales across the region.
New-car sales in Latvia fell nearly 41 percent to 19,192 units in 2008 compared with the year before, according to ACEA, the European automakers association.