MARBELLA, Spain -- Axel Strotbek, Audis finance chief, believes the automaker is currently in a healthier position than its rivals.
We are confident that we will march through the crisis better than others, he told Automotive News Europes sister publication Automobilwoche at the introduction of the R8 V10 sports car here.
Despite the economic crisis, Audi is sticking with its Route 15 strategy.
We have the clear goal of being the most successful premium automaker in 2015, he said.
The company aims to boost sales to 1.5 million units by 2015 from 1 million last year.
In January, Audis worldwide sales declined 29 percent to 56,200 units. In contrast, rival BMW brand reported a 22 percent drop to 60,248 units.