PARIS -- Frances automakers made big changes late last week that they hope will help them emerge from the worst sales slump in decades.
Renault announced a major restructuring of its sales and marketing division while rival PSA/Peugeot Citroen gave control of its Citroen brand to a seasoned sales specialist.
Starting March 1, Jerome Stoll will become head of sales, marketing and light commercial vehicles at Renault. The 55-year-old Frenchman has been CEO of Renaults successful Brazilian operations since 2006.
He replaces Patrick Blain, who will become a special advisor to Renault CEO Carlos Ghosn.
Stoll inherits a sales division that suffered a 33.9 percent decline to 72,038 units in European volume last month compared with January 2008, according to data from the European automakers association.