Despite the expected sales slowdown this year, superluxury carmakers are not cutting their new product programs, at least in the short term.
By year-end Maserati will introduce the oft-delayed convertible version of its best-selling model, the GranTurismo coupe.
Lamborghini will stick to its strategy of coming out with at least one new product a year, Winkelmann said.
In Geneva, Rolls-Royce will preview a new, smaller model to broaden its costumer base.
Aston Martin remains fully committed to its immediate plans: the Geneva show launch of the V12 Vantage and DBS Volante plus the preview of a production-ready Rapide at the end of the year.
But the recession has had an effect on Aston Martin. We have been forced to delay longer term plans, CEO Ulrich Bez said.
Bentley, meanwhile, is trying to become greener to recover sales and will unveil its first biofuel-compatible model in Geneva.