BARCELONA -- Nissan Motor believes a recently finalized reorganization of its Spanish dealer network will help it through the current crisis.
Consolidation is at the center of the initiative, which has reduced the Japanese carmakers Spanish network from more than 700 dealers, sub-dealers and agents in 2000 to just 84 stores today.
Code-named Shift Spain, the reorganization began in January 2007, when recently appointed Nissan Iberia Managing Director Jose Munoz issued a two-year termination order to the entire network.
We didnt know the market was going to drop as much as it has, but we wanted the dealer network to be ready for a slowdown, when it arrived, Munoz told Automotive News Europe.
Nissan closed about 500 of its 700 Spanish sales points between 2007 and 2008. It opened 31 new showrooms -- many of them sparkling, multi-million euro palaces in strategic metropolitan locations -- over the same period. Another 20 superstores will open this year.
Consolidation has made it easier for us to manage the business, and it helps our partners with economies of scale, Munoz said.