PARIS -- Bertrand Peugeot who oversaw the merger of the French car companies Peugeot and Citroen has died, aged 85.
Bertrand Peugeot became vice chairman of Peugeot's supervisory board in 1972.
He steered the fusion of the two French brands in the mid 1970s and served as vice chairman of PSA/Peugeot-Citroen's board until 1999.
A grandson of Robert Peugeot, who created the Peugeot automobile company at the end of the 19th century, Bertrand Peugeot died Feb 14. He is survived by his sons Christian and Robert.
Christian is director of communications and strategy for the Peugeot brand. Robert was PSA's director of innovation and quality from 1998-2007 and is now president of the Peugeot family holding company.