BOXBERG, Germany -- The world's largest auto supplier is looking for a boost from the Fiat-Chrysler deal and new fuel economy rules.
"We have high delivery shares at Fiat, typically higher than at Chrysler, so we see an upside potential," Bernd Bohr, chairman of Bosch's automotive group, said at the company's semiannual technology show here.
Bosch expects to put more equipment in Chrysler Group vehicles when the company starts building Fiat-based models. Fiat S.p.A. now runs Chrysler and holds a 20 percent stake after the U.S. automaker's six-week Chapter 11 reorganization.
Bohr also said new U.S. fuel economy rules, which call for a 35.5 miles per gallon (6.6 liters per 100km) average by 2016, should give Bosch a chance to increase sales as automakers add technology to boost fuel economy. Bosch plans to enter the turbocharger market in 2011 and plans to specialize in helping automakers make engines smaller by using turbochargers and direct fuel injection.
Bosch also is working to standardize diesel components to increase volume and cut costs, Bohr said.
He also said:
-- Bosch has seen no evidence of a rebound in auto sales, only a bottoming out.
"Sales and production are now balanced, but sales are pretty low," he said at the technology show this month. "We are not yet seeing anyone coming to say, 'We are moving forward again.'
"We are seeing the scrapping incentive have a positive effect, but when the subsidies are gone, the effect will be gone. We cannot say this is a sustainable improvement in the economic situation of the automotive industry."
-- The lower sales that will come with General Motors' restructuring could bring price increases from Bosch, Bohr said. "Usually there is a relationship between volume and price."
Bosch ranks No. 1 on Automotive News Europe's list of the top 100 global suppliers, with estimated worldwide sales to automakers of $33.9 billion in 2008.