As Fisker Automotive Inc. gears up to launch its plug-in electric hybrid Karma luxury sedan next year, the company continues to add executives. Today Fisker said Marti Eulberg has been hired to lead the startup company's global sales and marketing.
Eulberg, 45, resigned in April as Maserati's North America CEO. Before working for the Italian sports car maker, Eulberg held management positions at Volvo and Jaguar from 2001 to 2008.
For most of the 1990s, Eulberg worked for BMW of North America in sales.
Fisker Automotive, founded by designer Henrik Fisker, plans to offer the first plug-in hybrid luxury sedan.
The Karma's turbocharged engine is manufactured by General Motors Co. and is similar to the one that will be used in the Chevrolet Volt, scheduled for launch in late 2010.
"It's not often you get the opportunity to help build a car company from scratch," Eulberg said. "Fisker has the right idea and the right product at the right time. And I am very excited to be part of it."
Fisker has signed up at least 27 dealers to sell the $87,900 sedan. The company says it has booked more than 1,400 orders.