TRAVERSE CITY, Michigan -- Ford Motor Co. has diligently protected its future-product pipeline even as it has cut costs, in part by sharing vehicles and components across regions, Chief Financial Officer Lewis Booth told the Management Briefing Seminars here earlier this month. That will give Ford a fresh, distinctive and competitive lineup, he said.
"I feel one of my principal obligations is to husband the resources of the corporation" to guarantee that the automaker has the resources it needs for future vehicles, he said.
By 2012, Booth said, Ford plans to replace or refresh 70 percent to 90 percent of its lineup by volume in each of the company's three largest business regions: Europe, North America and Asia Pacific.
By 2014, "We'll have gone through one complete cycle" of redesigned vehicles, he said, "and will be halfway through the next cycle."
Ford will be refreshing its lineup even as it manages spending closely. The automaker is on pace to cut structural costs by "somewhere close to $15 billion" by the end of 2009, compared with 2005, Booth said.