Armin Keller is Volkswagen's new head of sales in India and the Far East. He succeeds Adrian Michael Hallmark, who is leaving the company.
Keller, 48, has been with the Volkswagen AG for 20 years. During his two decades with the company he has held jobs covering VW sales and marketing operations in Asia, Europe and the Americas.
In 1991, he shared responsibility for marketing at VW in Japan. Starting in 1994, he worked in sales in North America and Latin America. Four years later he took charge of global sales to car rental companies and international key accounts.
In 2002, Keller was given responsibility for the VW subsidiary Seat's operations in Italy. From 2005 until taking his new job, Keller was managing director for sales and marketing at Auto 5000, VW's former Wolfsburg-based carmaking subsidiary that produced the VW Tiguan and Touran. Auto 5000 was integrated into VW on January 1.
Keller has a business degree from the Christian Albrecht University in Kiel, Germany.
Hallmark, 47, started as VW's Asia-Pacific sale and marketing boss in January 2008. Before that, he spent more than two years as executive vice president at Volkswagen of America.
The British native came to VW of America from VW subsidiary Bentley. He was the luxury brand's head of sales and marketing from 1999 until October 2005.