DETROIT -- The 2010 Detroit auto show will include a 37,000-square-foot exhibit devoted to electric vehicles, organizers announced Thursday.
The exhibit, called Electric Avenue, will be on the main floor of Detroit's Cobo Center. The display will have about 20 vehicles from both conventional automakers and startup companies, a statement said.
The electric-minded presentation will illustrate “the long-term viability of the auto industry using a subject that is top of mind globally these days,” Doug Fox, chairman of the auto show, said in a statement.
The auto show, scheduled for Jan. 11-24, also will reprise last year's EcoXperience exhibit, which allowed attendees to drive a variety of electric vehicles around a landscaped quarter-mile track in Cobo's basement.
That exhibit again will be sponsored by the Michigan Economic Development Corp.
Electric Avenue's sponsor is Dow Chemical Co., which is developing batteries for electric vehicles.
A joint venture between Dow and South Korean battery-maker Kokam Engineering Co. Ltd. received a $161 million federal grant this summer. Construction has begun on an 800,000-square-foot development and manufacturing plant near Dow's headquarters in Midland, Michigan. The plant is expected to cost about $665 million.