DETROIT -- Ford Motor Co. will introduce subcompact variants in North America beyond the new Fiesta.
The Fiesta will go on sale in the United States next summer in four-door sedan and five-door hatchback body styles. Globally, those two body styles will account for 600,000 annual units by 2012, Ford says.
But executives also say the subcompact, or B-car, platform will spin off 1 million annual units in total by that time.
“It's a portfolio of B-cars,” Derrick Kuzak, Ford group vice president of global product development, told Automotive News Europe sister publication i>Automotive News.
Ford also sells a three-door hatchback in Europe and other markets, but “the three-door will not come close to explaining the difference,” he said.
Kuzak would not provide specific launch timing or describe the other variants expected on the B-car platform. He also wouldn't identify which global markets would get the additional variants.
The Fiesta is returning to the United States after an absence of almost three full decades. The U.S. model was unveiled at the Los Angeles Auto Show.
The Fiesta has been sold continually in Europe since 1976. The prior-generation European Fiesta had a crossover variant called the Fusion.