MUNICH – Ford Motor Co. increased its new-car sales in its main European markets by 19.8 percent in November, compared with the same month last year.
Ford sold 113,100 cars in November in its main 19 European markets, marking the company's sixth consecutive monthly volume increase and resulting in a 9.1 percent November year-to-date market share, the carmaker's the highest since 1999.
Roelant de Waard, Ford of Europe's vice president for sales, said having the right products at the right time is paying off for Ford.
"November was another month with outstanding volume gains for Ford of Europe," he said.
European sales of the Detroit automaker's Fiesta small car and Ka minicar have been boosted by scrappage schemes in major markets such as Germany, France and the UK.
Ford said the Fiesta remained Europe's second best-selling car in November with 38,900 sold. The Volkswagen Golf is Europe's top seller.
The automaker sold 8,400 Ka units last month, the best model's best November sales since 2002.
De Waard said Ford is increasing sales to retail customers. These sales are usually more profitable than sales to fleet buyers.
“In November, 63 percent of our car sales were to retail customers, 13 percentage points up on last year,” he said, adding: “Last month, 77 percent of Fiesta, 74 percent of Ka, 73 per cent of Kuga and 69 percent of Fusion sales were to retail customers."
Ford was market leader in the UK and Ireland last month, and import leader in France and Italy.
Ford's market share in November in its main 19 European markets was down by 0.1 percentage points to 8.7, compared with last year.
In the first eleven months, Ford of Europe's new-car sales in its main markets are down 1.4 percent to 1.33 million, with a total industry decline of 6 percent to 14.66 million.
Across its 51 European markets including Russia and Turkey, Ford's sales were up 7.8 percent to 125,500 in November and down 8.7 percent to 1.52 million in the first 11 months.