Hyundai will unveil a concept car at the Geneva auto show previewing a mid-sized sedan that would rival models such as the Opel/Vauxhall Insignia and Ford Mondeo in Europe.
The Korean automaker is calling the concept i-flow and it says the car is the latest product with the company's new design language, which it calls "fluidic sculpture.”
The concept was styled at the company's European design headquarters in Ruesselsheim, Germany.
“The name i-flow reflects the exceptionally aerodynamic shape and the flowing lines of the concept car's eye-catching styling,” Hyundai said in a statement.
The i-flow also showcases new technologies from chemical company BASF to reduce weight and improve fuel economy including lightweight materials and solar cells.
Hyundai said it will reveal more details about the concept on March 2.