Automakers will go on the attack against depressing sales forecasts at the 2010 Geneva auto show by unveiling a flurry of new products to counter a post-scrappage sales hangover.
With new-car sales forecast to slump by at least 1 million in western Europe this year as countries end or wind down scrapping incentives, most carmakers will use the show to debut sensible, mainstream models, shunning the exotic, high-powered dream cars that often used to be at the center of their Geneva stands.
The Audi A1, the brand's long-awaited rival to BMW's iconic Mini, will be seen in its production form. Audi will also show a hybrid concept for its A8 flagship sedan while BMW will preview a hybrid 5 series.
China's BYD will display electric cars that it plans to launch in Europe and North America. GM's luxury Cadillac brand will use Geneva for a European relaunch.
Below is the first part of Automotive News Europe's A-Z guide of Geneva auto show debuts covering automakers from Alfa Romeo to Chrysler.
Alfa Romeo's new Giulietta hatchback will be the first Fiat group car to use the company's new Compact vehicle architecture, which will also be used in North America for new Chrysler, Jeep and Dodge vehicles due in 2012-2013.