Hybrid and electric cars won't be exotics any more at the 2010 Geneva auto show.
Even high-performance brands such as Ferrari and Porsche are bowing to the trend to be green.
Most automakers will display cars powered by alternative drivetrains alongside standard models, including Audi with an A8 hybrid concept. Porsche and Volkswagen will debut hybrid variants of the new Cayenne and Touareg SUVs while Ferrari will unveil a hybrid version of its 599 supercar.
Show organizers have created a “Green Pavilion” in the former Hall 3 where more than 60 models developed to use alternative fuels will be available for visitors to test drive.
Among the cars on show will be an electric Mini, the battery-powered HydroGen4 from Opel, pure electric sports cars as well as electric cars from the early days of the automobile such as the 1916 Detroit, built between 1907 and 1938 in the United States.
The 80th Geneva show will host more than 30 world debuts.
To read Automotive News Europe's comprehensive A-Z guide of debuts, click on links below