Saab has named former Volkswagen executive Adrian Hallmark its executive director of sales.
Hallmark starts immediately and will be counted on to help Saab try to rebound from its near collapse earlier this year.
He will be based at Saab's headquarters in Trollhattan, Sweden, where he will report to Saab CEO Jan Ake Jonsson.
"Over the next 16 months we will be launching three new products -- the 9-5 sedan, the 9-4X and the 9-5 SportCombi -- Adrian's contribution will be vital in optimizing the sales of these exciting new products," Jonsson said in a statement.
Saab's former owner, General Motors Co., was on the verge of closing the money-losing Swedish automaker this year but instead agreed to sell it to Dutch supercar maker Spyker Cars NV.
While GM tried to find a buyer for Saab, the brand's 2009 sales fell 58 percent to 39,903. Saab built just 20,791 cars last year, but Jonsson says this year's aim is to boost output to between 50,000 and 60,000 units and to 120,000 units by 2012.
Hallmark, 47, takes over Saab's global sales operations from Knut Simonsson, who will remain Saab's brand and marketing executive director.
In the statement Hallmark said: "With three new products about to be launched and a re-energized dealer network in place, I look forward to building sales volumes and reinforcing the brand's presence in major markets around the world."
Hallmark was VW's head of sales in India and Asia-Pacific until leaving the company last August. Before that, he spent more than two years as executive vice president at Volkswagen of America.
The British native came to VW of America from VW subsidiary Bentley. He was the UK luxury brand's head of sales and marketing from 1999 until October 2005. Hallmark's career also includes a stint as managing director of Porsche Cars GB Ltd.