Audi is losing U.S. sales because inventory is too lean after a strong first quarter, says Audi of America President Johan de Nysschen. "We are short of everything," he says.
Audi has half the inventory it normally carries. To ease the shortage, Audi will get 3,000 units above its requested allocation for 2010, de Nysschen says. He says the shortage of Q5 and Q7 crossovers is particularly acute.
In the first quarter Audi sold 21,315 vehicles in the United States, up 35 percent from the same period in 2009. On April 1, Audi had a 29-day supply of vehicles. For comparison, the supply hit a recent peak of 88 days in February 2009.