TURIN – Maserati will expand its range downward by adding two premium models priced between 55,000 euros and 70,000 euros ($73,640 to $93,730) in the next five years.
The lowest priced Maserati – the GranTurismo – currently starts at more than 112,000 euros.
The reason for the move into the new segment is to exploit Maserati's DNA, said Sergio Marchionne, CEO of Maserati parent Fiat S.p.A.
The chief executive announced the Fiat Group's five-year plan Wednesday.
He said that Maserati also will replace its Quattroporte flagship between now and 2014.
Marchionne did not provide more details on when the models would arrival.
The target price that Marchionne mentioned for the new Maserati would be close to what BMW is charging for the new BMW 5-series Gran Turismo.
Marchionne said the launch of the new Maseratis would help boost combined revenues at Maserati and sister sports car brand Ferrari to more than 3.5 billion euros in 2014 from a little more than 2 billion euros in 2009.