Ford's automotive operations had a pre-tax operating profit of $1.2 billion, vs. a loss of $1.9 billion a year earlier. Ford ended March with $25.3 billion in automotive cash, down from $25.5 billion at the end of the fourth quarter.
Booth attributed the negative cash flow to Ford depleting its year-end inventory and then having to build up new models for the current model year.
"We will be solidly profitable in 2010," Booth said. "We will have a positive cash flow."
Ford Motor Credit reported net income of $528 million, up from a loss of $13 million a year-earlier.
Ford said the improvement stemmed from leased vehicles holding their value better, which yielded higher prices at auction.
"Economic conditions are still uncertain and, as always, we will utilize the solid business practices and superior servicing that remain the foundations of our company," said Ford Credit CEO Mike Bannister in a statement.
Ford was projected to earn $1.2 billion in the quarter, according to an average of three analysts' estimates compiled by Bloomberg. The automaker's first-quarter U.S. sales surge was more than twice the industrywide increase, and Ford had the smallest discounts among domestic automakers, according to researcher Autodata Corp. Buyers also chose costlier options, helping generate more revenue per car.
“There's a lot of momentum at Ford right now in terms of customers' perception of their products,” said Efraim Levy, a Standard & Poor's equity analyst in New York, before today's results were released. “We're hitting the point where it's time to give them the benefit of the doubt, rather than view them with skepticism.”
Redesigned models such as the Taurus sedan helped boost U.S. market share to 17.4 percent through March from 14.7 percent a year earlier, the biggest jump since 1977, according to Ford. This year, dealers will get the new Fiesta and Focus small cars after Ford's reliance on trucks contributed to $30 billion in losses from 2006 through 2008 as fuel prices surged.
The automaker last posted four straight quarterly profits from the third quarter of 2004 through the second quarter of 2005.
Executive Chairman Bill Ford, 52, said shoppers are considering Ford models in part because the automaker avoided the government-backed bankruptcies that befell the predecessors of General Motors Co. and Chrysler Group.
“But if they don't like what they see, they'll go elsewhere,” he said after a speech this month in Detroit.
Also buoying Ford's share is a shift in some consumers' impressions after Toyota Motor Corp.'s recalls of more than 8.5 million vehicles worldwide, said Bernie McGinn, president of McGinn Investment Management of Alexandria, Virginia. Toyota's first-quarter U.S. vehicle sales rose 7.2 percent, half the industry's 16 percent advance.
“Toyota has taken a hit to their image for automotive excellence, and the chief beneficiary is Ford,” McGinn said. “This is the first time in a generation that people are looking at Ford in a really positive way.”
Pricing gains helped, too. Revenue from each vehicle sold rose $2,041 in 2009 on new models such as the Fusion hybrid and purchases of more-expensive features, according to Mulally. Ford expects to see “positive net pricing” again this year, Booth said in January.
Mulally's brand-repair strategy was financed by $23 billion in borrowing after he joined the company. While those loans enabled Ford to avert a Chapter 11 filing, they also added to automotive debt that reached $34.3 billion at the end of 2009, up from $24.2 billion a year earlier.
“Ford has got to pay down its debt,” said Jim Hall, principal of consultant 2953 Analytics in Birmingham, Michigan. “And they have to weigh paying down the debt against investing in new products.”
GM and Chrysler were cleansed of obligations in bankruptcy. GM reported paying off the last $4.7 billion in U.S. loans April 21, the same day Chrysler posted a first-quarter operating profit of $143 million.
‘Seen this movie'
Ford can't risk complacency and arrogance as it tries to complete a turnaround, according to Bill Ford. First-quarter U.S. sales totaled 1.08 million in 2000. This year's tally was 441,708.
“I've seen this movie before,” Bill Ford said in Detroit last week. “I know how quickly self-satisfaction can turn into self-destruction.”
For now, Ford reaps rewards for going it alone and not taking a government rescue, McGinn said. Of 16 analysts covering the shares, eight say buy, six advise holding and two recommend selling, according to data compiled by Bloomberg. In January 2009, one analyst had a buy rating while eight said hold and three said sell.
“Ford just seems like it can do no wrong,” said John Wolkonowicz, an analyst at consultant IHS Global Insight. “The company is doing very well, and the stock is doing very well.”
Bloomberg News contributed to this report.