STUTTGART (Bloomberg) -- Daimler AG forecasts that Mercedes-Benz sales will advance at twice the rate of the overall market in 2010 on demand from China.
“We want to grow at least 7 percent,” sales chief Joachim Schmidt said at a briefing with reporters June 8 at the carmaker's headquarters in Stuttgart, Germany. “We're well under way to achieve our goal.”
Schmidt, who expects the market to grow 3 percent to 4 percent in 2010, said Mercedes-Benz will post “good” second-quarter results, declining to be more specific.
Mercedes-Benz posted a 17 percent jump in May sales to 101,400 vehicles, beating Audi AG's 15 percent increase and BMW AG's 11 percent gain. Mercedes-Benz sales in China, the world-largest car market, more than doubled last month. Schmidt reaffirmed the division's target to boost sales to 1.5 million units by 2015 from 1.09 million in 2009.
“We're optimistic that we'll be able to grow profitably in the premium segment,” said Schmidt, who spoke to reporters about the carmaker's new image campaign which begins tomorrow. He declined to specify the costs of the new offensive.