AMSTERDAM -- Nissan is continuing its strategy of targeting European buyers who prefer non-mainstream cars with its new Juke crossover.
The Japanese automaker started the policy with the Qashqai, a compact hatchback/SUV crossover that has sold more than 600,000 units in just over three years on the market.
Nissan decided to come up with a similar concept for the sub-compact segment. “We saw an opportunity and created new niche with the Juke model,” said Thomas Ebeling, Nissan Europe's general manager for compact, medium and EV products. “It appeals to a growing group of buyers who like the high-seat concept of a SUV but want something more original.”
The Juke's design is direct development of Nissan's Quazana concept which was shown at the 2009 Geneva auto show. “Its cantilever roofline and upswept waist are reminiscent to the Nissan GTR and 370Z silhouettes, creating a sporty coupe look,” Ebeling said.
The car sits on the new Renault-Nissan alliance B platform, which is longer and wider than the preceding B platform, and has an option for four-wheel drive. With a wheelbase of 2530mm and an overall length of 4135mm, the Juke only just fits in the subcompact segment.
In Europe, the Juke is offered with two 1.6-liter gasoline engines with 117-hp and 190-hp, emitting 138 and 159g/km of CO2 respectively, and a 110-hp, 1.5 liter diesel with CO2 emissions of 134 g/km.
Nissan hopes that 80 percent of Juke buyers will be new to the brand, with three quarters of customers younger than 30.