Chevrolet aims to boost sales in Europe's key compact segment by launching a hatchback version of its Cruze sedan.
Chevrolet Europe head Wayne Brannon said hatchbacks account for 65 percent of compact sales in Europe and the Cruze hatchback will help the brand be "taken seriously" as a mainstream player in the region, adding that the five-door Cruze hatchback will have the value-for-money positioning typical of the brand.
"The Cruze is turning out to be a real success story. We are selling it in 70 countries around the world and it has recently surpassed the Aveo as our top-selling passenger car nameplate globally," Brannon said in a statement.
The Cruze hatchback will debut as a concept at the Paris auto show on September 30. Sales start next summer with prices announced nearer the launch date. The Cruze sedan went on sale in the spring.
In Paris, Chevrolet will also unveil the Orlando, the brand's first minivan in Europe, which will compete against models such as the Volkswagen Sharan and Ford Galaxy.