TURIN – Volkswagen AG has recruited Giovanni Perosino, a top Fiat S.p.A. executive, to help oversee the marketing strategy of its growing number of brands.
VW aims to topple Toyota Motor Corp. as the world's No. 1 automaker and is currently adding Porsche to its stable of nine brands that range from the Bentley, Bugatti, Lamborghini and Audi luxury marques to the VW, Skoda and Seat volume brands as well as Scania trucks.
VW said Perosino, 46, will take on the newly created role of group marketing communications head, the same function he had at Fiat where he also acted as Chrysler Group marketing communication advisor.
Christian Klingler, VW group's board member for sales, said Perosino will help drive forward the "systematic coordination" of marketing communications at group level.
At VW, Perosino will rejoin Luca De Meo, his former mentor at Fiat. The two men worked together in Turin while De Meo was CEO of Fiat brand, Alfa Romeo and Lancia.
De Meo joined VW in August 2009, and in June this year was promoted to head of marketing for all brands in the VW group.