Toyota's UK chief, Miguel Fonseca, will be the new head of the automaker's European sales and marketing operations.
Fonseca, 50, replaces Andrea Formica, who quit the Japanese company earlier this month. Formica soon will be named to head sales at Fiat S.p.A.'s auto division, sources say.
Fonseca, a 50-year-old native of Portugal, has held senior positions with Ford of Europe and Fiat. He joined Toyota in 2001 as managing director of Toyota Spain, before being appointed to his current post of Toyota GB managing director in September 2006.
Fonseca will start his new job on October 1. His main priority will be to reverse Toyota's declining European sales and repair the automaker's image after more than 1.7 million cars were recalled in Europe as part of the company's global campaign to address safety issues.
The brands' European new-car sales were down 13 percent to 382,263 units in the first seven months, according to UK-based market researcher JATO Dynamics.
Jon Williams, 43, currently commercial director of Toyota and Lexus in Great Britain, will replace Fonseca as managing director of Toyota GB.