INGOLSTADT, Germany -- Audi aims to win new buyers to the brand with the A7 coupe-styled four-door car.
The German premium brand plans to sell about 200,000 units of the first-generation A7, which went on sale in Europe this month and will arrive in showrooms in global markets through next year including the United States next spring.
"We expect about two-thirds of buyers worldwide to be new customers,” said Peter Schwarzenbauer, Audi's sales chief.
The A7 is the "next step-up from the Audi A6 segment, where we are registering high growth rates worldwide," he said.
The A7 features a first for Audi -- a head-up display that projects the vehicle's most important data onto the windshield.
The car also comes with options that until now were only available on the company's A8 flagship sedan including a night vision assistant in the form of a heat-image camera that can look ahead up to 300 meters (984 feet).
Safety systems already on the A8 can also be ordered for the A7, including active lane assistance. If the vehicle leaves the lane, the system intervenes in the power steering and returns the vehicle to the lane autonomously.
The A7 will also offer a WiFi hotspot that allows passengers to connect up to eight devices from a laptop to an Apple iPad to the Internet simultaneously.
There are three engine variants at the launch. They include two gasoline and one diesel powertrain. Each is a V-6 engine generating between 204 and 300 hp.
A7 prices start at 51,650 euros (nearly $71,000) in Germany.
The A7 launch is part of Audi's plans to increase its lineup to 42 vehicles by 2015 from 34 last year The company introduced the new A1 subcompact in Europe in the summer.
The Volkswagen-owned brand has pledged to increase deliveries to 1.5 million vehicles and dethrone BMW as the world's largest luxury-car maker by 2015. Audi targets record sales of more than 1.08 million vehicles this year.