TURIN – Fiat Group today unveiled new logos that will identify the Italian conglomerate's automotive and industrial companies after the operations are separated in a Jan. 1 demerger.
The new logo for Fiat S.p.A., the demerged company that will focus on the automobile sector, was inspired by a Fiat logo used at the beginning of the 20th century.
The design has the word Fiat in condensed blue lettering on a white background. Fiat said the reinterpretation of an iconic earlier logo is intended to create a visual identity that portrays a strong link between past and future, but is also modern and innovative.
Underneath the Fiat name are the words Società per Azioni (S.p.A.), which mean the business unit is a joint stock company.
“The new logo has been created in response to the need to differentiate the automobile group from the product-related brand, reinforcing the parent company's role in the management of a multibrand group,” Fiat said in a statement.
Fiat S.p.A. will include the Fiat, Alfa Romeo, Lancia, Ferrari, Maserati, Fiat Professional and Abarth brands and their related powertrain operations, plus partsmaker Magneti Marelli, production system maker Comau and Teksid, which produces metallurgical products.
Fiat Industrial S.p.A., the demerged company that will control the Case New Holland farm and construction equipment maker, Iveco heavy truck manufacturer and their related powertrain activities, will have a new logo that maintains the visual identity created for Fiat Group in 2005.
Its new logo has the words Fiat Industrial in burnt gold lettering with Fiat's traditional blue as a background color.