BERLIN (Bloomberg) -- Audi will probably beat its target for A1 deliveries next year and may further increase production to meet demand for the entry-premium model, the unit's sales chief Peter Schwarzenbauer said.
Audi anticipates selling 120,000 A1s in 2011, compared with its previous projection for 100,000, and may boost the goal for a second time, Schwarzenbauer said.
The model, which went on sale at the end of August in Europe, has sold out Audi's allotment for this year since mid-November.
“After getting feedback from our dealers, it's clear that our production rates may need to be increased again to satisfy demand,” the executive said. “We are extremely confident that the A1 will be a huge success for us and are running far ahead of plan in some markets,” including the U.K. and France.
Audi, which aims to topple BMW AG as the luxury leader by 2015, is targeting record worldwide deliveries this year of more than 1.08 million cars and sport-utility vehicles, an increase of 14 percent from 2009. Eleven-month sales climbed 15 percent to 1 million vehicles, already surpassing Audi's previous full-year record set in 2008.