VALENCIA, Spain – Chevrolet hopes the unconventional look of its new Orlando model will attract buyers in Europe's hard-fought medium minivan segment.
The Orlando has a sweeping roofline that gives it an almost crossover-like appearance.
“We expect to lure a wide array of buyers with the Orlando because it offers the driving dynamics of a passenger car, the look of an SUV and the versatility and cargo space of a minivan,” said Federico Sanguinetti, CEO of Chevrolet Italy, at the minivan's press launch here.
With the Orlando, Chevrolet is targeting buyers who may want to downsize from a seven-seat large minivan to a medium minivan that offers five seats for adults and two additional seats for children in a third row.
The minivan will be aggressively priced against rivals such as the Ford Grand C-Max or Opel/Vauxhall Zafira -- Chevrolet says the Orlando will cost 15 percent less than competitors fitted with the same standard equipment.
Its 1,500 liters of cargo space is among the most generous in the segment, Chevrolet says.
The Orlando is based on GM's global Delta II architecture that also underpins the Opel/Vauxhall Astra and Chevrolet Cruze compact cars.
Chevrolet Europe Managing Director Wayne Brannon says the Orlando will play a key role in the brand's plans to boost its European presence by 2016 to cover two thirds of the market segments -- up from a quarter now.
Brannon's target is to double European sales to 500,000 units, or 1 million including Russia, where Chevrolet is the top-selling foreign brand. The brand's sales in Europe including Russia fell 15 percent to 425,874 last year.
Chevrolet's upcoming European launches also include a revamped Captiva medium SUV in March, a new Aveo subcompact in the second quarter, followed by a five-door Cruze hatchback in the third quarter and the European version of the Camaro coupe and roadster by year end.
Chevrolet plans to sell about 60,000 Orlandos in its first full year of sales in Europe.