MICHIGAN (Bloomberg) -- Audi AG, the luxury brand of Volkswagen AG, sold more than 100,000 cars and sport-utility vehicles in the U.S. last year for the first time, the company said.
The gains are part of Audi CEO Rupert Stadler's goal of passing German rivals BMW AG and Daimler AG's Mercedes-Benz to become the world's No. 1 luxury-car maker by 2015.
Audi, helped by sales of the Q5 SUV, sold 101,629 vehicles in the U.S. last year, a 23 percent gain over 2009, Johan de Nysschen, president of Audi of America Inc., said in a telephone interview on Tuesday. December sales rose about 17 percent to 10,546, he added.
“We came in with a nice finish for what has been an outstandingly successful year for Audi,” he said.
The brand has been able to improve pricing and resale values while decreasing incentive spending, he added.