India's Apollo Tyres Ltd. announced Wednesday it would sell its own-brand tires at 80 Kwik-Fit car service centers across the Netherlands. Kwik-Fit will offer Apollo's entire range of summer and winter tires for passenger cars and SUVs, according to a company statement.
Indian's largest tire maker debuted its own-brand tires in Europe last summer. Apollo-brand tires also are available in Germany, the United Kingdom and Italy.
“Kwik-Fit is a recognized tire specialist in Europe and naturally we are happy to be associated with their vast network,” Rob Oudshoorn, CEO of Apollo Vredestein BV, said in a release. “We believe that our mutually beneficial alliance with Kwik-Fit in Holland will enable us to reach out to more customers.”
Apollo has had a presence in Europe since its May 2009 acquisition of Dutch tire maker Vredestein Banden BV. Apollo's net profit nearly quintupled to 6.5 billion rupees ($137.7 million) on sales of 81.2 billion rupees in its business year that ended in March. The company said it aims to reach sales of $2 billion by March 2011 and to be one of the top 10 global tire makers – with sales of about $5 billion – by 2015.