Ford Motor Co. CEO Alan Mulally will be a keynote speaker at the CeBIT information technology fair in Hanover, Germany.
Mulally will speak about Ford's infotainment strategies in Europe, as well as his One Ford strategy, the benefits afforded by globalization and the introduction of products in a fiercely competitive marketplace, on Tuesday, March 1, the first day of the five-day CeBIT Global Conferences.
Ford plans to offer its Sync in-car communications and entertainment system in Europe next year, a Ford spokesman told Automotive News Europe.
Mulally's appearance at CeBIT highlights the increasing importance of in-car systems in consumer purchase decisions and the growing rivalry among automakers to bring telematics to mainstream car buyers.
Ford is developing more entertainment, infotainment, navigation, cell phone connectivity and WiFi technologies for its vehicle lineup. The automaker sees the chance of boosting and attracting more 18- to 24-year-old consumers by offering more in-vehicle technology.
Mulally and Audi CEO Rupert Stadler spoke earlier this month at the International Consumer Electronics Show in Las Vegas.
Another keynote speaker at CeBIT will be Neelie Kroes, the EU's Commissioner for Digital Agenda, who will use the conference as a platform from which to launch the European Union's digital agenda, which aims to give every EU citizen fast Internet access by 2013 and ensure that every household is connected to a high-speed fiber-optic network by 2020.
CeBIT bills itself as the world's leading trade fair for the information and communications technology (ICT) industry.